event planners
Indexing is simply the work the Search Engine Robots do to give you information on event planners. How does an indexing robot decide what to index? Well they just send their Bots or Spiders to crawl the web looking for event planners on web sites.
If an indexing robot finds a document that contains event planners, it may decide to parse it, and insert it into its database. How this is done depends on the robot. Some robots index the HTML Titles that contain event planners and keep them in their database. Others will look for event planners in the first few paragraphs, or parse the entire HTML and index all words.
