rankings
If you’ve spent any time online looking for rankings, you’ve undoubtedly seen advertisements plastered all over the Web. Companies large and small pay for rankings ad banners and links to their websites from other companies’ websites. Advertising rates vary wildly, depending on the site and its audience.
What determines which rankings sites attract advertisers? Sites whose audience demographics match those of the advertiser’s customer base. For instance, companies who sell rankings to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the rankings advertiser wants to get their message to you, the consumer. That’s why they use appropriate and appeal banners and links like those shown here.
