local restaurants
Think about the magazine section in your local supermarket. If you reach out with your eyes closed and grab the first magazine you touch, you are about as likely to get a local restaurants tabloid as you are a respected local restaurants journal.
Now imagine that your supermarket is so accommodating that they allow anyone who has an opinion on local restaurants, well informed or otherwise, to just stack their local restaurants articles, magazines or books in the store. Now if you reach out at random you are highly likely to get junk information on local restaurants and lots of it.
