rental cars
Think about the magazine section in your local supermarket. If you reach out with your eyes closed and grab the first magazine you touch, you are about as likely to get a rental cars tabloid as you are a respected rental cars journal.
Now imagine that your supermarket is so accommodating that they allow anyone who has an opinion on rental cars, well informed or otherwise, to just stack their rental cars articles, magazines or books in the store. Now if you reach out at random you are highly likely to get junk information on rental cars and lots of it.
